Once I have sketched out a few ideas, I will enter my program of choice, usually CorelDraw and layout several of the ideas. Depending on the programs available to my client, I will either export to a Windows Metafile (.wmf), JPEG (.jpg) or self-running GIF file. This initial concept page is generally very rough and intended only to explore several possible directions for the final layout. A sample of this initial drawing for our example logo can be seen by clicking here.

Now comes the collaborative part. From this initial sample we can begin discussion of what the client liked or disliked about each of the proposed rough designs. What normally occurs is that the client will choose things they like from several of the designs (i.e. the color of logo1, the shape of logo2, the shadow of logo3, etc.). From this discussion, I will edit the initial designs to come up with a few variations on what has been discussed. Click here for sample 2. In this case, the client liked a couple of the design ideas, so these were further refined and resulted in sample 3.

Having settled on a basic design, the client then wanted to see the word "Computing" placed under the SJL logo. Interestingly, both the client and I had the idea to place binary 1's and 0's behind the logo. Click here for the sample.

OK, so not every idea is a winner<grin>! I went back to the drawing board and created the samples seen in this contact sheet forwarded to the client. Closer still. Knowing that the client was ultimately going to be using this logo for business cards and letterhead, we discussed the various types of printing available (1-color, 2-color, full-color, etc.) and the advantages and disadvantages of each. The client settled on 2-color printing on his business cards and letterhead - but he also wanted a one color version for faxing and desktop publishing, which meant that the 2-color blends that he had liked in sample 3 would not be possible since the 2 colors he needed for his printing were black and red. Our final design layout appears as this. There are four permutations to accommodate all his printing needs (2-color and B&W with and without drop shadows) and he was given electronic versions of all four as well as camera ready artwork and separations.

The final step was to layout the business cards and letterhead. My first cut at a proposed business card was... click here. The client wanted some changes which resulted in ... click here. Again, camera ready separations were provided.

In this particular case, my involvement (other than some discussion with the client's choice of printers) ended. In many other cases, however, the project merely will shift to the next phase.

Return to
Design on the Web
Back to
Forward to


If you cannot see or access the graphic menu on the left, click here for the non-DHTML site map

© Copyright 1996-2001 JereCo. All rights reserved. No content may be reused without written permission.