Trail · Richmond Hts., OH 44143
Tel: 216-509-0876 (cell) · 216-382-5659 (home)
Graphics Designer with 15+ years' experience in creating, designing,
developing and producing superior collateral materials for business
and industry. Development, optimization and deployment of multiple
award winning graphic content for the Internet. Web Designer
for the Internet’s #1 motorcycle-related website, MotorcycleWorld.com,
a site which averaged over 1.5 million page hits per day. Member
of the HTML Writer’s Guild and International Webmasters Association.
Exceptional multimedia conceptualization and development with
3D applications, including materials featured in CorelDraw 6
Unleashed by MacMillan Publishing. Recent 3-D animation project
for Ridgid Tool Company was an ITVA (International Television
and Video Association) Silver Award winner. Creator of on-target
and attention-grabbing copywriting with strong technical writing
Bedford Heights, OH
Marketing and Communications Coordinator. FEMC is a multi-million
dollar manufacturer of high-speed packaging equipment whose
international customers are among the world's largest and best
known. Formerly known as Food Equipment Manufacturing Corporation,
this is the same company that I worked for from 8/86
for design, layout and placement of all media communications.
point of contact and interface with clients on large projects.
Design and Technical Writing support for all facets of company.
editing and multimedia scripting in support of FEMC's online
presence and interactive catalog.
of the FEMC-Online website.
in August of 2001 and suffering through the horrible 4th Quarter
economic environment caused by the events of 9-11-01, FEMC has
seen a tremendous turnaround in 2002. FEMC eclipsed total sales
for 2001 in the first three months of 2002 and we look forward
to a banner year in which gross sales for 2002 should more than
triple that of 2001. While I cannot claim personal responsibility
for the increase in sales, I would like to propose that I, at
least, had a part. What I can claim is that our media placements
and targeted promotional campaigns have increased client inquiries
and website traffic at levels mirroring the increase in sales.
7/00 – 6/01
Web designer of the Internet’s #1 rated motorcycle site (as
rated by PC-Data Online, January 2001). Consistently ranked
in the top 2500 for overall site traffic with more than 1,500,000
hits (on average) per day. MotorcycleWorld.com, unfortunately
like so many dot-coms, suspended normal operations on June 1st,
2001 (although the site continues to exist in a scaled back
form). My duties included, but were not limited to:
responsibility for the visual appearance of the site, including
production of all graphic elements
and production of layout for Dealer and association sites implemented
in more than 20 cases. Examples are available to view online
a support role in content management for the site. This often
involved story creation, editing of submitted stories or correction
of formatting and grammatical errors.
of numerous advertising and collateral materials for marketing
department, including print media and animated Internet banner
advertisements in all standard sizes
copy for several successful marketing campaigns, including “One
Wild Ride” and “Born to be Browsed”
wrote, edited and deployed bimonthly e-mail newsletter which
typically resulted in a 30-40% spike in website traffic in the
immediate days surrounding delivery. Subscriptions to the newsletter
rose from 25,000 subscribers to nearly 100,000 in the four months
in which the newsletter ran.
implementation of website analysis reporting based on information
provided by Webtrends. These reports were used to fine tune
the type and amount of information presented to visitors.
demographic analysis used in developing sales and marketing
tools to promote advertising sales.
editorial support after operational cutbacks in March, 2001
resulted in the loss of our full-time editor
1/93 - Present
Solo Practitioner specializing in web mastering, Graphic Layout
and Design and 3D Modeling/Visualization.
award winning graphic content displayed at www.jereco.com
of numerous URLs, including but not limited to:
(Willliam Wolf & Co.)
(SteriTec - Ohio)
(Workmen's Circle of Ohio)
(Prime National Steel Corp.)
(Drs. Streem, Resnick, Tetelman and Young, D.D.S.)
(Dr. Stephen Bloom, D.D.S.)
(The Clebsch Strap)
(Joe Corriea Photography Storefront)
Month contract 11/97 - 3/98 to promote laptop and Internet sales
through feature advertising in nationally distributed magazines
such as Mobile Computing and Communications, Laptop Buyers Guide,
Portable Computing Direct Shopper and the Computer Shopper.
Responsible for conceptualization, copywriting, graphic content,
layout and subsequent output to film. This campaign resulted
in a 60% increase in reader responses.
and produced 15 second 3D animated television commercial for
Vision Net Internet Services. The commercial ran more
than 30 times on WKYC TV (Cleveland's NBC affiliate).
4-color brochure for NR Future Production, Inc. and Cleveland
Metroparks Zoo promoting the Summer Breeze Concert Series.
4 color corporate ID set for Next Generation Systems including
15 second animated trade show loop which I conceived, modeled,
animated, scored and produced
formalized and finalized product label sets for Castle Mountain
Water and Stone Mountain Water
corporate ID set for Vision Net, an Internet service provider,
including creating all graphic content for their website and
several brochures and cutsheets used in their advertising
closely with numerous Mac based and PC based service bureaus
to produce film, printed materials and video.
Modeling and animation work featured prominently in CorelDraw!
6 Unleashed by MacMillan Publishing.
Modeling and animation work featured prominently in recent trade
video created for Ridgid Tool Corporation. The entire video,
of which this animation work was an integral part, was granted
an Award of Excellence (AIME) by the International Television
and Video Association (ITVA)
Clients include: The City of Cleveland, Ohio, Cleveland Hopkins
International Airport, Stanley Air Tools (a division of Stanley
Works), Ralph C. Tyler Co., Cleveland Metroparks Zoo, The Cleveland
Fine Arts Expo, Vision Net, Time-Warner Cable, Mix 106.5, N.R.
Future Production, Ridgid Tool Corporation, The Workmen's Circle
of Ohio and Cleveland Small Business Council.
One Bank, F.S.B.
Supervisor, Direct Mail Marketing Services for $19B Financial
Institution (1/95 - 11/97).
purchased, seeded and maintained $750,000 Pinnacle 2000 database
with and outsourced mailing houses and Direct Mail Services
such as Eco-Centers, Harland, and Fusion Marketing.
visual retooling and the subsequent maintaining of Charter One's
visually defined, programmed and deployed the multimedia and
interactive content for (2) kiosk-based "Virtual Banks"
currently in use at Tower City Center
Writer - Operations Department (10/92 - 12/94).
charge responsibility for research, layout and writing of a
1,000 page user manual for the Teller & Mortgage Loan Systems
and maintained automated document tracking system in Lotus Approach
and Borland Paradox.
Marketing Services Support for $11M manufacturer of home cleaning
and specialty products
Generated sales materials promoting specials and seasonal
purchases to retailers
Wrote product label copy for 2 complete product lines (Earth-Rite
and It's Out!).
Assisted in the compiling of research data and developed Visualizations
used in the promotional materials used to roll-out the It's
Out! product line to retailers
Administered and expanded company's EDI capabilities including,
Paradox PAL programming of automated links to merge EDI data
with an external manufacturing database.
Sales and Training Manager.
Responsible for all sales of residential and commercial security
and fire alarm systems
Scheduled all installation and service crews
Conducted end-user training
Promoted sales through enhanced and value-added relationships
with builders and designers.
Equipment Manufacturing Corp.
Assistant to Vice Presidents of Operations and Marketing for
$6M manufacturer of customized high speed food production
& packaging equipment.
Created, graphically designed and wrote technical copy for
all customer received training and instructional materials
Storyboarded, scripted, sourced, produced and edited 30 modular
videos describing all of FEMC's equipment. These modules were
then assembled/edited into customized sales videos sent to
the likes of Stouffer's, Nestle's, Kelloggs, etc., along with
quotes for individualized systems
Designed, laid-out, wrote copy for and produced engineering
drawings for 4-page, full-color brochure used to introduce
and explain Vacuum Gas-Flush Heat Sealing equipment to the
Sourced, purchased and administered 10-node Novell network
Investigated, sourced new vendors for, and introduced new
computer technologies throughout the plant
Assisted in the Assembly Language hardcoding of a proprietary
materials management and manufacturing system developed in-house
in-house video footage of new equipment developed and built
college from University of Chicago, Kent State University
and equivalence training via the United States Navy. Primary
Course of Study: Business Administration.
International Webmasters Association
United States Navy (7/82 - 6/86). Rank upon release from
Active Duty: Petty Officer Third Class (E-4).
increment advancement to rank status
Navy Achievement Medal
I am familiar
with the setup, operation of and have utilized the following
computer hardware and software:
Video Conferencing Equipment
Video Capture Equipment
Touch screen Monitors
Micrografx Picture Publisher
Micrografx Simply 3D
Metacreations Painter 3D
Metacreations Fractal Design Painter
Curious Labs Poser
Metacreations RayDream Studio
Paperthin Compass/Common Spot Publisher
(content management system)
Ulead WebRazor & JavaRazor
Boomerang Software Internet/Intranet Design Shop
Microsoft Internet Explorer
Cold Fusion Studio
Adobe After Effects
Ulead Media Studio
Corel Ventura Publisher
Microsoft Visual Basic
MicroAngelo Icon Studio
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Copyright 1996-2001 JereCo. All rights reserved. No content may be
reused without written permission.